After eggs were thrown at some of Apple’s stores in China when the iPhone 4S debuted, Apple wisely made a few changes for the iPad launch.
Apple required buyers to make reservations the day before the launch, which happened on the 20th, and were then given a set time to pick up their iPad. This worked extremely well, as there were no problems reported from any of Apple’s stores or their authorized resellers. Because you could only purchase an iPad during a set time, no one had to spend hours in line or compete with scalpers. ”This method is much better because everyone’s time is precious,” said a 33-year-old entrepreneur who was among those buying an iPad.
The iPad had a delayed launch in China because of the dispute with Proview over the iPad name. It was settled in early June by Apple agreeing to pay Proview $60 million dollars, which enabled Apple to use the iPad name in China and cleared the way for it to be sold.
The price of the new iPad in China is 3,688 yuan or around $578 for the 16 GB Wi-Fi model, and 4,688 yuan or $735 for the HSPA+ model.
Via [The Wall Street Journal]