Persona helps writers keep track of multiple personalities

Sections: Mac Software, Writing / Publishing

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Mariner Software—the development company that has quickly become the best resources for budding and accomplished authors—has released Persona for Mac and Windows. Persona is made specifically to help writers develop compelling, believable, and empathic characters for a story.

Because, you know, not all of us feel like writing vampire erotica where such things don’t matter.

Persona categorizes characters into archetypes, creating solid backgrounds and psychological profiles.


This helps the writer establish the character’s motivation becomes apparent, thereby pinpointing behavior and dialogue. By fleshing out the character and giving him/her a more individual base, there’s less chance he/she will descend into stereotypical or predictable behavior.

Persona contains the profiles for 32 archetypes. Accompanying these profiles is a detailed description of the archetypes’ background, behavior, qualities, flaws, and occupations. In addition are explanations of how these archetypes interact with each other and insight into what happens to the hero or heroine when either one becomes corrupt, turning into a villain or villainess.

Persona 1.0 also helps the writer:

  • Explore relationships and interactions between characters
  • Create Smart Groups of characters based on attributes like tags, type, sex, or any word or phrase
  • Construct ad hoc groups of characters without a defined relationship, in order to explore interactions
  • Add a character and shape the details, from eye color to hobbies or occupations
  • Use the Names database, containing over 16,000 names, which features a name’s origin and meaning

Persona 1.0 is currently available directly from Mariner Software for $49.95 USD, with a free trial. A boxed copy, a Mac App Store version, and a Windows app, will be available in the near future. Persona 1.0 requires Mac OS 10.7 or higher.

Product [Persona]

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