Before Apple’s iPhone 5 event this week, T-Mobile has launched a new campaign to lure existing iPhone owners to its retail stores. They’re focused on bringing in current AT&T subscribers who might be out of contract and can easily switch to T-Mobile. The company has reportedly lost nearly a million customers due to the fact that they’re the only carrier that doesn’t sell the iPhone.
T-Mobile even stepped-up their efforts to re-train staff on technical support on how to activate new iPhones on their HSPA+ network.
Each of our branded retail stores will receive an iPhone 4s demo unit and our sales staff will start training to help customers set up their compatible iPhone. We’re also developing iOS versions of helpful T-Mobile applications like T-Mobile myAccount, T-Mobile Visual Voicemail and T-Mobile TV (we already offer an iOS version of our popular Bobsled application).
Today, we don’t sell the iPhone, but we do have something worth selling to people who have one. Our message to iPhone customers is simple: bring your unlocked iPhone to T-Mobile and save.
T-Mobile’s network isn’t fully compatible with the iPhone as it has some incompatibilities of the iPhone’s 3G frequencies. This year, T-Mobile has been making some adjustments to their network which, according to them, will match or even exceed AT&T’s 3G data speeds.
T-Mobile even cited “internal tests” on their newly acquired network that showed an unlocked iPhone 4S running over HSPA+ on its 1900 network recorded an average of 70 percent faster download speeds than on AT&T’s 3G network.
T-Mobile’s biggest sale pitch, will be centered around their newly introduced unlimited data plan which could help many customers tired paying AT&T’s high overage fees. Adding a bit of an incentive, some T-Mobile stores will be giving away $100 gift cards to new iPhone customers who sign a two-year contract with the carrier.