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Apple’s October 23rd media event live blog

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Apple October 23rd press event

Didn’t we just do this?

Live blog entries will update every 20 seconds.
at 4:52 technobot said:
and another
at 2:17 Bill Stiteler said:
Stay tuned to Appletell for more info and details!
at 2:17 Bill Stiteler said:
So! Big day! Pretty much all the rumors were true: a 13" Macbook Pro Retina, a new Mac mini, and a new iPad mini. But I didn't hear anyone talking about a new iMac or a new iPad full-size. And, of course, no AppleTv.
at 2:14 Kirk Hiner said:
Thank you all for joining us today, and stick around for details on the new products.
at 2:14 Bill Stiteler said:
And I guess that's the end!
at 2:14 Kirk Hiner said:
And that'll close it down. Wrapping up in 1:15 has to be some kind of record for Apple, but we did just do this, after all.
at 2:14 Bill Stiteler said:
Tim's wrapping up, summarizing.
at 2:11 Bill Stiteler said:
And here comes Tim Cook again.
at 2:10 Bill Stiteler said:
It's an iPad and iPad mini playing "Heart and Soul."
at 2:10 Bill Stiteler said:
And here's the new commercial
at 2:10 Kirk Hiner said:
You don't need to run a TV ad to introduce customers to the new iPads, Phil. That's what we're for! (But the piano app commercial is very cute.)
at 2:09 Bill Stiteler said:
Preorders start on Friday, shipping in November. Two weeks later the cell versions come out.
at 2:09 Bill Stiteler said:
Huh. Apparently the iPad 3 is going away, and the iPad 2 will be teh midrange version.
at 2:08 Bill Stiteler said:
$329 for 16 GB with Wifi.
at 2:08 Kirk Hiner said:
$329 for the base iPad mini...I guess I'm okay with them not compromising to get below that $300 number.
at 2:07 Bill Stiteler said:
And we're back.
at 2:05 Kirk Hiner said:
I think I can hear the gang at iFixIt hating the iPad mini already.
at 2:04 Kirk Hiner said:
Watching the iPad mini movie, I think I'm still partial to the iPad, but this makes a great companion to a MacBook now, I think. There's no temptation to use the iPad mini as a laptop replacement.
at 2:03 Bill Stiteler said:
And here's the video!
at 2:02 Bill Stiteler said:
10 hours of battery life in the iPad mini.
at 2:02 Bill Stiteler said:
It has a 5MP Facetime camera, LTE Capabilities, and of course Wifi
at 2:00 Bill Stiteler said:
Phil's talking about "stretched out phone apps," Apple's favorite Android whipping boy.
at 2:00 Bill Stiteler said:
Phil: .9" diference makes a huge difference in available display space.
at 1:58 Bill Stiteler said:
The 7" Android is heaver with a smaller display.
at 1:58 Bill Stiteler said:
And now Tim's going to show a head to head against the latest, greatest Android tablet.
at 1:58 Bill Stiteler said:
It's going to work with all the software already written for the iPad
at 1:56 Bill Stiteler said:
The screen size is: 7.9" diagonal. 1024x768 pixels, same as the iPad 1 and 2.
at 1:55 Kirk Hiner said:
Exact same pixel size between iPads means no resizing necessary for apps. Great for developers.
at 1:55 Bill Stiteler said:
It's as thin as a pencil, as heavy as a pad of paper.
at 1:55 Bill Stiteler said:
It's 2.3 mm thick, .68 pounds.
at 1:54 Bill Stiteler said:
Aw, it's just a big iPod touch, some idiot is saying right now
at 1:54 Kirk Hiner said:
Designs are close to the new iPhone: white/silver model, black/slate model.
at 1:53 Bill Stiteler said:
You can hold it in one hand.
at 1:53 Bill Stiteler said:
Phil: I think we can tell by your excitement that you know what this is. This is the iPad mini.
at 1:53 Kirk Hiner said:
Looks to be a little bit bigger than a paperback novel.
at 1:53 Bill Stiteler said:
And here's the iPad mini.
at 1:52 Bill Stiteler said:
Oh man, there are going to be a LOT of cheesed off third generation owners.
at 1:52 Bill Stiteler said:
The price remains the same as the third generation. Oof.
at 1:52 Kirk Hiner said:
And there's your iPad mini. Now can we all quit talking about it?
at 1:52 Bill Stiteler said:
It uses the new Lightning connector, with various "out" adapters
at 1:51 Kirk Hiner said:
Awful lot of performance/spec updates, including the A6 and Lightning connector, but still no talk of size on the new iPad. This a new iPad half a year after the old. Odd.
at 1:50 Bill Stiteler said:
With an Apple A6X chip that's twice as fast as the A5
at 1:49 Bill Stiteler said:
WAT
at 1:49 Bill Stiteler said:
Phil's going over the iPad third generation... and now here's the 4th generation.
at 1:49 Bill Stiteler said:
Tim's inviting Phil back on to the stage.
at 1:48 Bill Stiteler said:
Tim: 94% of Fortune 500 companies are testing or deploying iPads.
at 1:48 Kirk Hiner said:
Why does Phil get to show off all the good stuff? New Macs, new iPad. It's a good gig.
at 1:47 Bill Stiteler said:
Tim: iPad is taking the business market by storm
at 1:47 Bill Stiteler said:
There's a new version of iBooks author, with new templates, publishers can use their own fonts, multitouch widgets, and easier to update books.
at 1:45 Bill Stiteler said:
Tim: iBooks textbooks are reponsible for 80% of the US high school core curriculum
at 1:44 Kirk Hiner said:
Apple's being smart here, pushing iBooks as the logical use for the pending iPad mini. That's your audience...not iPad or iPod touch users.
at 1:44 Bill Stiteler said:
Tim's finished with the list of iPad features...
at 1:43 Bill Stiteler said:
Tim: People love their iPads.   He's going through a list of features.
at 1:42 Bill Stiteler said:
iPad has 91% of tablet web traffic share.
at 1:42 Bill Stiteler said:
Apple sold more iPads in Q2 than any PC maker sold of computers.
at 1:41 Bill Stiteler said:
Tim: that's 100 million in just 2 1/2 years.
at 1:41 Bill Stiteler said:
Tim: two weeks ago, we sold our 100th millionth iPad.
at 1:41 Bill Stiteler said:
Tim: I'd like to talk about iPad.
at 1:40 Bill Stiteler said:
And htat's the announcements for Mac. Tim's back on stage.
at 1:40 Kirk Hiner said:
Those were some nice Mac announcements. Still nothing on the Mac Pro, though. That and the iPod classic have been ostracized, it seems.
at 1:40 Bill Stiteler said:
iMac ships next month. 27 iMac 29 ghz with same specs at $1799 Ships in December
at 1:39 Bill Stiteler said:
21.5 iMac 8gigs of ram 1 tB HD for $1299
at 1:39 Bill Stiteler said:
You get almost the speed of Flash, but with the storage of a disk drive.
at 1:38 Bill Stiteler said:
Mountain Lion figures out what you use most often, and stores that onto Flash.
at 1:38 Kirk Hiner said:
Fusion Drive could be a game changer. Glad to see they still have the ability to surprise us amidst all the rumors.
at 1:37 Bill Stiteler said:
It's a Flash and HDD that works together.
at 1:37 Bill Stiteler said:
Phil: Customers choose disk drives for size, or Flash for performance. Apple is announcing something new the Fusion drive
at 1:36 Bill Stiteler said:
at 1:35 Bill Stiteler said:
Phil's talking about the tech used to make the display super sharp (but he's not saying the R word) 
at 1:34 Bill Stiteler said:
The display is in two sizes: 21" and 27"
at 1:33 Bill Stiteler said:
The iMac is put together with "Friction Stir Welding" which blends the pieces together.
at 1:32 Bill Stiteler said:
Phil: "There's an entire computer in here. It's hard to believe there's even a display in here!"
at 1:32 Bill Stiteler said:
at 1:31 Bill Stiteler said:
at 1:30 Bill Stiteler said:
Seven generations of the iMac. And here's the new generation
at 1:30 Kirk Hiner said:
And there you go. Wow. How do they fit a computer inside that computer?
at 1:30 Bill Stiteler said:
Phil showing off how the iMac has evolved. Are we getting a new form factor?
at 1:29 Bill Stiteler said:
And now, the iMac.
at 1:29 Bill Stiteler said:
Nice to see the Mac mini getting some love. Sells today for $599
at 1:29 Bill Stiteler said:
at 1:28 Bill Stiteler said:
Mac mini: udal or quad i5 or i7 processor, Intel HD graphics
at 1:27 Bill Stiteler said:
Phil: And now, the mac mini. You knew there'd be something called "mini" in this presentation, didn't you? (laughter)
at 1:27 Bill Stiteler said:
The old generation of the macbook Pro remains at 1199 to $2199
at 1:26 Bill Stiteler said:
What makes is a pro and not an Air? More ports, one supposes.
at 1:26 Kirk Hiner said:
New Mac mini updates are perfunctory. But here we go with the iMac.
at 1:26 Bill Stiteler said:
And now here's an ad for the new 13"
at 1:26 Bill Stiteler said:
Phil's talking about how recycleable it is, but not how upgradable it is.
at 1:25 Bill Stiteler said:
And it ships today
at 1:25 Bill Stiteler said:
2.5 GHz i6 processor 8 gigs of ram and 128 gigs of flash for $1699
at 1:24 Kirk Hiner said:
The $1,699 price for the low end 13" MacBook Pro didn't meet with overwhelmingly positive response. But it is available today.
at 1:24 Bill Stiteler said:
Welcome ot the death of the optical drive, to the surprise of no one.
at 1:24 Bill Stiteler said:
All Flash based for storage. Up to 768 GB.
at 1:23 Bill Stiteler said:
We're getting a look at the guts. There is, of course, no optical drive.
at 1:23 Bill Stiteler said:
Dual Mics, Facetime HD camera, Phil says the speakers sound even better than the previous generation.
at 1:23 Kirk Hiner said:
The inside of the 13" MacBook Pro look like an angry Space Invader.
macbookpro13
at 1:22 Bill Stiteler said:
The screen has about 4 million pixels for editing photos and video.
at 1:22 Bill Stiteler said:
Phil's talking about how amazing the images are.
at 1:21 Bill Stiteler said:
at 1:20 Bill Stiteler said:
2560x1600 display has a higher resolution than any competitor, or an average HDTV
at 1:20 Bill Stiteler said:
It has a 13.3" screen with Retina display.
at 1:19 Bill Stiteler said:
Magasfe 2, two thunderbolt ports, 1 USB, and on the other HDMI, another USB, and a SD card spot.
at 1:19 Bill Stiteler said:
20% thinner than current model, ways 3.57 lbs, about a pound lighter.
at 1:18 Bill Stiteler said:
Phil: in typical Apple fashion, we're going to take our best product, and make it better. And there it is, the 13" Macbook Pro
at 1:18 Kirk Hiner said:
The new 13" MacBook Pro is so light and thin and that it almost renders the MacBook Air obsolete.
at 1:18 Bill Stiteler said:
Phil: Our bestselling notebook is the 13" Macbook Pro.
at 1:17 Bill Stiteler said:
Phil's talking about reviews of the 15" Retina Pro
at 1:17 Bill Stiteler said:
Phil: it starts with Macbook
at 1:16 Bill Stiteler said:
Phil "Thriller"Schiller is here to educate us about the new Macs.
at 1:16 Bill Stiteler said:
Tim: we're really pleased with all of the momentum with the Mac, but we're not standing still.
at 1:16 Bill Stiteler said:
Mac is ranked the #1 desktop and laptop in the US.
at 1:15 Bill Stiteler said:
Moving on to the Mac, the Mac outgrew the PC market for the last 6 years.
at 1:15 Bill Stiteler said:
New version of iBooks is available for free, today.
at 1:15 Bill Stiteler said:
New support for Korean, Chinese and Japanese languages.
at 1:14 Bill Stiteler said:
You can highlight a passage, and share it via Facebook and Twitter from within the app.
at 1:14 Kirk Hiner said:
All this focus on iBooks is obviously leading to something.
at 1:14 Bill Stiteler said:
"Today we're announcing a new version of iBooks" with continuous scrolling instead of page turning.
at 1:13 Bill Stiteler said:
1.5 million books available in the bookstore, with 400 million downloads.
at 1:11 Bill Stiteler said:
Wow, why would he be talking about iPad apps? Hmmm?
at 1:11 Bill Stiteler said:
Last month they had over 700k apps in the app store. 275k iPad apps.
at 1:10 Kirk Hiner said:
Is Tim saying "apps" or "abs?" Because I really think he's saying "abs."
at 1:10 Bill Stiteler said:
Tim's talking about all the features that work between Mountain Lion and iOS, like Game Center, and how popular they are.
at 1:09 Bill Stiteler said:
300 billion iMessages have been sent.
at 1:09 Bill Stiteler said:
Tim: 125 million documents have been placed in iCloud over the last year.
at 1:08 Bill Stiteler said:
"Mountain Lion and iOS 6 have been designed to work together simply"
at 1:08 Bill Stiteler said:
200 million devices are running iOS 6. New and upgrades.
at 1:08 Bill Stiteler said:
Yes, Tim, we know about all this. You told us last month.
at 1:06 Bill Stiteler said:
No update on sales, Tim? He's moving on to the iPod line they announced last month.
at 1:06 Bill Stiteler said:
Video's over, Tim's back.
at 1:05 Bill Stiteler said:
Hey, people are excited to get their iPhones! But wait, there's one guy with a Samsung mocking them! Now they're all running to buy Samsung!
at 1:05 Kirk Hiner said:
They also don't seem to care if their parents want one, because unlike Samsung owners, Apple users love their parents.
at 1:04 Bill Stiteler said:
People lining up in New York at the Cube...
at 1:04 Bill Stiteler said:
Tim showing us a video of the iPhone launch at stores around the world.
at 1:03 Bill Stiteler said:
Fastest-selling phone (all phones) in history.
at 1:03 Kirk Hiner said:
Lot of people in line to buy the iPhone 5 in this video...none of them impressed with Samsung's ability to share stuff by smashing phones together.
at 1:03 Bill Stiteler said:
Tim on the iPhone: it's off to a stunning start. Sold 5 million the first weekend.
at 1:03 Bill Stiteler said:
Tim: We've had some great memories here, and we're going to make more today.
at 1:02 Bill Stiteler said:
And here's Tim Cook.
at 1:01 Kirk Hiner said:
Here we go, everyone.
at 12:57 Bill Stiteler said:
Apple's currently playing Houdini, by Foster the People. I was hoping for Whodini, myself.
at 12:55 Bill Stiteler said:
This reminds me of the stuff public access shows on Christmas eve.
at 12:55 Kirk Hiner said:
There was talk that Apple scheduled this even to draw attention away from Microsoft this week. If so, it looks like Microsoft will want to send Apple a fruit basket to thank them.
at 12:53 Bill Stiteler said:
Getting a panorama view of the center. Beautiful space.
at 12:52 Bill Stiteler said:
And we're live!
at 12:50 Bill Stiteler said:
With 10 minutes to go, the tension is palpable.
at 12:48 Kirk Hiner said:
And will Apple answer the speculation on whether their iPhone event performance directly lead to Foo Fighters calling it quits?
at 12:36 Bill Stiteler said:
Also unusual to announce a notebook after the Back to School season. Still, this is all speculation.
at 12:36 Bill Stiteler said:
Obviously, this product needs to be ready for the holiday season. But how quickly could Apple roll out three new products? And will sales of an (in theory) cheaper iPad mini cut into Christmas sales of the iPad 3?
at 12:30 Bill Stiteler said:
Also, Apple has broken with history by live-streaming this event. Is this project that huge, or is this sign of things to come? Frankly I'm not sure why they stopped doing it in the first place, except as a favor to the invited press.
at 12:28 Bill Stiteler said:
The 13" Retina Pro is one that I hope isn't true. Because I can't afford it, I'd want it, and I'm also not a fan of Apple's new non-upgradable policy.
at 12:26 Bill Stiteler said:
I've heard talk that the Mac mini is actually a pretty big cash cow for Apple.
at 12:25 Bill Stiteler said:
Rumor roundup: Given that Apple's tag for this is "We've got a little more to show you..." we're expecting a smaller iPad, with outliers being a 13" Macbook Pro Retina display, and maybe something about the Mac mini.
at 12:22 Bill Stiteler said:
This is Red Five, checking in...
at 7:50 Kirk Hiner said:
And just to make sure you all saw it, we're giving away a Custom Vapor Comp iPhone 4/4S case from Element Case this month. Head on over and enter to win before you get too comfortable here.
at 7:45 Kirk Hiner said:
Hello, everyone. It's now the morning of. If you'd like a good preview, check out Aaron Kraus' article What to expect from tomorrow's Apple announcement.
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