Didn’t we just do this?
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So! Big day! Pretty much all the rumors were true: a 13" Macbook Pro Retina, a new Mac mini, and a new iPad mini. But I didn't hear anyone talking about a new iMac or a new iPad full-size. And, of course, no AppleTv.
And that'll close it down. Wrapping up in 1:15 has to be some kind of record for Apple, but we did just do this, after all.
You don't need to run a TV ad to introduce customers to the new iPads, Phil. That's what we're for! (But the piano app commercial is very cute.)
$329 for the base iPad mini...I guess I'm okay with them not compromising to get below that $300 number.
Watching the iPad mini movie, I think I'm still partial to the iPad, but this makes a great companion to a MacBook now, I think. There's no temptation to use the iPad mini as a laptop replacement.
Awful lot of performance/spec updates, including the A6 and Lightning connector, but still no talk of size on the new iPad. This a new iPad half a year after the old. Odd.
There's a new version of iBooks author, with new templates, publishers can use their own fonts, multitouch widgets, and easier to update books.
Apple's being smart here, pushing iBooks as the logical use for the pending iPad mini. That's your audience...not iPad or iPod touch users.
Those were some nice Mac announcements. Still nothing on the Mac Pro, though. That and the iPod classic have been ostracized, it seems.
Fusion Drive could be a game changer. Glad to see they still have the ability to surprise us amidst all the rumors.
Phil: Customers choose disk drives for size, or Flash for performance. Apple is announcing something new the Fusion drive
Phil: And now, the mac mini. You knew there'd be something called "mini" in this presentation, didn't you? (laughter)
The $1,699 price for the low end 13" MacBook Pro didn't meet with overwhelmingly positive response. But it is available today.
Dual Mics, Facetime HD camera, Phil says the speakers sound even better than the previous generation.
Phil: in typical Apple fashion, we're going to take our best product, and make it better. And there it is, the 13" Macbook Pro
Tim's talking about all the features that work between Mountain Lion and iOS, like Game Center, and how popular they are.
Hey, people are excited to get their iPhones! But wait, there's one guy with a Samsung mocking them! Now they're all running to buy Samsung!
They also don't seem to care if their parents want one, because unlike Samsung owners, Apple users love their parents.
Lot of people in line to buy the iPhone 5 in this video...none of them impressed with Samsung's ability to share stuff by smashing phones together.
There was talk that Apple scheduled this even to draw attention away from Microsoft this week. If so, it looks like Microsoft will want to send Apple a fruit basket to thank them.
And will Apple answer the speculation on whether their iPhone event performance directly lead to Foo Fighters calling it quits?
Also unusual to announce a notebook after the Back to School season. Still, this is all speculation.
Obviously, this product needs to be ready for the holiday season. But how quickly could Apple roll out three new products? And will sales of an (in theory) cheaper iPad mini cut into Christmas sales of the iPad 3?
Also, Apple has broken with history by live-streaming this event. Is this project that huge, or is this sign of things to come? Frankly I'm not sure why they stopped doing it in the first place, except as a favor to the invited press.
The 13" Retina Pro is one that I hope isn't true. Because I can't afford it, I'd want it, and I'm also not a fan of Apple's new non-upgradable policy.
Rumor roundup: Given that Apple's tag for this is "We've got a little more to show you..." we're expecting a smaller iPad, with outliers being a 13" Macbook Pro Retina display, and maybe something about the Mac mini.
And just to make sure you all saw it, we're giving away a Custom Vapor Comp iPhone 4/4S case from Element Case this month. Head on over and enter to win before you get too comfortable here.
Hello, everyone. It's now the morning of. If you'd like a good preview, check out Aaron Kraus' article What to expect from tomorrow's Apple announcement.