After Apple unveiled their new iPad Mini, many began to question the comparatively steep $329 price tag for an entry level model. Amazon’s Kindle Fire HD and the Google Nexus 7 come in at $199, so you can get a sense on where consumers will be focused when making their tablet purchasing decisions this holiday season.
In a Interview with Reuters, Apple’s Phil Schiller quickly released a statement defending the iPad mini’s pricing, arguing that its higher quality warrants pricing it above its rivals. Schiller stated that the iPad Mini display comes in at 7.9 inches, offering higher quality and more real state than other tablets.
“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said.
“And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that,” Schiller said.
Despite the pricing, I think Apple will see huge sales of the iPad mini this holiday season. And with Apple’s successful iOS ecosystem, many consumers looking to buy a new tablet will consider the advantages of the user-friendly iOS experience.
Apple starts taking orders for the new model on Friday, with shipments arriving November 2nd. Wall Street analysts are predicting Apple could sell about 5 million to a 10 million iPad Minis before the end of the year.