After Apple unveiled its new iPad mini tablet, many analyst declared it a winner for consumers looking for a new and portable tablet during this holiday season. However, the announcement hasn’t slowed down sales of competitors like Amazon’s Kindle Fire HD. Amazon’s spokesperson Drew Herdener has stated that Kindle Fire sales are stronger than ever; “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week.”
The company failed to provide details and sales numbers, only stating that the Kindle Fire HD its their best-selling product. Amazon’s website has been updated to draw comparison between the iPad Mini and the Kindle Fire HD tablet, concluding that the “stunning” display of the new Kindle Fire HD has “30% more pixels” than the iPad Mini, and that Apple’s product comes with a simple “standard definition, low-resolution” display.
Amazon is trying to persuade customers to buy their less expensive Kindle Fire, but the iPad mini’s high price point hasn’t hurt sales; Apple has sold out of iPad’s mini initial stock.