Apple expected to sell 1.5 million iPad minis this weekend

Sections: iPad mini, iPhone/iPod touch/iPad

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Apple is rolling out the iPad Mini to retail stores today, and all eyes are glued to Apple’s moves, since this is the first 7.9-inch tablet in their product line. Analysts and enthusiasts alike are anxious to see how well it penetrates the market amongst the fierce competition. Could the next headline be, “iPad Minis are selling like hotcakes”?


The price of the iPad Mini was quite surprising, as most pundits and analysts expected between $200-$300. Many  think it’s overpriced considering the outdated A5 processor and no retina display—just a diminutive version of the iPad 2 starting at $329. The opening weekend is crucial to any product, especially when it comes to Apple. We heard how the iPhone 5 pre-orders saw Apple “blown away.” If there is no “blown away” announcement this Monday, that could spell trouble for Apple. And as of this moment, it does not look good.

Gene Munster of Piper Jaffray believes that Apple will sell between a million and 1.5 million iPad minis over the launch weekend. On the high end, that would be half the 3 million third-generation iPads Apple sold at launch this March.”

The fact that 4G LTE versions are scheduled later this month is one reason why the numbers would only be half the 3 million units sold this March. Tomorrow is just a soft launch of the iPad Minis.

Another reason cited by Munster is the “newness of the form factor for consumers.” He currently believes smaller-sized tablets account for about 20 to 25 percent of overall market units, but he sees the share of smaller tablets growing in the future.

It’s hard to tell if this is another milestone for Apple, but we should find out when they report the numbers on Monday. What do you think? Will the public appreciate its portability?

Via [Apple Insider]

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