Released to coincide with the 50th anniversary of the James Bond movie franchise, as well as the release of the latest new Bond film—Skyfall, featuring Daniel Craig—DK’s James Bond: 50 Years of Movie Posters app for iPad, iPhone and iPod Touch, is now available to download for $4.99 from the App Store.
As its name indicates, this app celebrates 50 years of James Bond films with a selection of movie posters posters, teasers, and lobby cards from all of the Bond movies of the past half-century, including the “unauthorized” ones—the first iteration of Casino Royale (a spoof in which 007 was played by eight different actors, including Peter Sellers) and the Sean Connery vehicle Never Say Never Again (a remake of 1965’s Thunderball, in which Connery replaying the role he originated in a second interpretation of the same Ian Fleming novel.
The app was created in collaboration with EON Productions, producers of the “official” James Bond movies. Users can browse through a gallery of 105 posters, some previously unpublished, ranging from 1962’s Dr. No starring Connery, to 2012’s Skyfall a half-century later, and everyone in between. It’s unique collection of Bond images that includes many foreign-language posters as well as English-language ones.
My favorite feature of the app are the captions written by Bond expert Alastair Dougall that fill in backstory for younger 007 fans, and include detail based on insights provided by celebrated Bond film Production Designer Dennis Gassner of which even those of us who’ve been along for the entire ride (like myself) were previously unaware.
It was also fun to reconnect with impressions of the older classic Bond movies: Dr. No (1962), From Russia With Love (1963), and Goldfinger (1964), which introduced 007’s tricked-out-by-Q Aston Martin DB5 to the franchise…my all-time favorite Bond ride.
As a car-aficionado, I also loved the box-stock, bright red Ford product placement Mercury Cougar driven by Bond girl du jour Diana Rigg’s Tracy in 1969’s On Her Majesty’s Secret Service, and featured in one of the better Bond movie car-chases. OHMSS remains one of my favorites of the (thus far) 23-film series, despite being the only one in which James Bond is played by much-maligned Aussie George Lazenby, to whom fell the thankless task of being the first interpreter of the 007 role after Sean Connery. I thought Lazenby did a much better job than he’s usually given credit for, and OHMSS is one of the most engaging of the original Fleming stories, with genuine pathos at the end.
For hard copy 007 memorabilia fans, a 304-page ink-and-paper hardcover book version of James Bond: 50 Years of Movie Posters is available for $50.
However the $4.99 question here is whether the much less expensive digital version is worth that amount. It’s always difficult to assign an objective cash value to intellectual property, so the answer will depend on how much of a crossover fan you are of the Bond flicks and of interpretive commercial graphic art. Personally, within the context of entertainment content available for iOS devices, my assessment is that the James Bond: 50 Years of Movie Posters app is a bit pricy, but it’s a whole lot cheaper than the book.
Product [James Bond: 50 Years of Movie Posters]