We’re brought up thinking that quitting makes us weak. To quit is to “give-up.” But what if quitting something would actually make your like better? What if giving up would promote you in the great rat race of life?
Since I bought my first Apple product, an early generation iPod touch, I’ve been smitten with Apple. In my case, it’s the design ethos. It seemed like Apple could design a product for a gadget geek like me that wasn’t just cool, but beautiful too. I like being told what’s good for me, and it makes economic sense to rely on one company for all your tech utilities. There’s continuity in it. Not to mention its practical having all your devices speaking to one another seamlessly. For me, the days of rummaging through my wicker box of abandoned cables and wires, desperately searching for a suitable one to connect my phone to my PC were all gone!
When Apple launched the iPad, I thought, “Oh, okay, I must need an iPad now because Apple said I do.” If you think I’m an idiot for such a statement, take a look at the millions of other people who thought exactly the same thing but just don’t admit it publicly! Apple has developed and nurtured a loyal following that’s unrivaled amongst its peers. We’ve all spent years following their direction and lapping up every piece of news like thirsty desert dwellers writhing for a fallen bead of moisture from the great green fruit.
All of this poses a certain question. What would it take to tempt us away from Cupertino’s garden of Eden? New tech, better tech or more beautiful tech? I truly think its none of these things. It’s more simple. Human beings in 2013 just don’t have the same patience they did throughout their storied history. We don’t like to wait. We don’t hang around anymore. Quitting something we’ve been loyal to isn’t as hard as it used to be. I’m 31 and I’ve quit just about every thing I’ve ever done badly. For me it’s an obvious mechanism for progression. If you’re doing something and its not working…quit.
If Apple continues to launch iPhone and iPad after iPhone and iPad, they’ll retain a massive following, no doubt. However, they’ll lose the group of people who desire change and yearn for a shake-up. The people who’s loyalty isn’t so easy to maintain. They’ll lose the innovators.
Apple was the shake-up. They were the alternative! Now they need to re-imagine their place. Status-quo will only get you so far. It’s a dilemma because they have nothing to prove anymore. Any investment towards a new market or product is always going to unsettle shareholders.
I think if Apple wants to recover its place as the alternative option, the underdog, they need to split the firm. Let the R+D department go nuts! Imagine what might happen. As an organisation, they’ve got the funds to speculate on some random, crazy sci-fi stuff!! If they choose to become the Microsoft of the 21st century, they might as well quit now. How boring!
It doesn’t matter how much I love it, even I’ll quit Apple and all its stuff when I’ve grown bored of my iPhone 7S. Love for a brand is a finite quantity!