At the recent Macworld / iWorld Expo, Appletell stopped by several booths that featured interesting products. Some were longtime pillars of Macworld with updates to their established products, many were new companies showing innovative and exciting product for the first time, and a few featured accessories, apps, and products we didn’t even know we needed before we hit the Moscone West show floor. Seen @ Macworld is our feature hosting the buzz from the show floor, as well as details of our conversations with the makers, inventors, and companies whose products were on display.
Boom Boom…wait, what is that?
BOOM’s booth at Macworld/iWorld beckoned with a product and accompanying video display that caused more than one onlooker to say, “Huh?!” The video display featured toned ladies and buff gents engaged (separately, not collectively), in what appeared to be something rather private, but as the camera panned away you realized they were waxing a surfboard, plunging a toilet, or hammering some sheet metal (those aren’t euphemisms, honestly). The product advertised? BOOM’s forthcoming Urchin, a portable, water- and shock-resistant Bluetooth speaker with hook/mounting attachments that let it go anywhere, and a bright silicone rubber skin that really makes it look like a sea urchin. All of the BOOM products on display were designed to draw attention, and they back up their design cred with some impressive audio chops.
The BOOM Movement was born out of a Southern California’s vibrant culture of surfers, punk rockers, and extreme athletes, and reflects that culture’s relentless drive for perfection and authenticity. Not merely a pair of brightly colored headphones or a standout speaker, BOOM’s products sound every bit as good as they look—these are tools designed by and for these very same renegades.
From BOOM’s about us:
Never content with being part of the uninspired masses, BOOM’s Founders seek to create quality sound products, art, and clothing that reflect the BOOM lifestyle.
By doing so, we endeavor to unleash an uprising against preconceived molds; and to encourage free thinkers everywhere to defy tradition, push the limits and act on original motives.
Ready 4 Anything
On the show floor, I had the chance to chat with some of BOOM’s staff, who were demoing the recently-launched Ready 4 Anything (R4A) line, of which the aforementioned Urchin is a part. R4A combines BOOM’s design aesthetics with water- and shock-resistance, as well as clever features like flexible headphone frames and built-in cable management so your sound goes with you and never tangles you up. In addition to the Urchin, BOOM was showing off the SWAP headphones, designed with multicolor, interchangeable parts including removable earcups that let you change up both style and function, and the ROGUE headphones with fixed earcups and a flexible polycarbonate headband that bends quite happily through 360º without damage (also present on the SWAP).
Not just a pretty face, BOOM’s speakers and headphones deliver excellent sound with plenty of music pumping muscle behind them. BOOM shares a parent company with Polk Audio, and some of Polk’s engineers had a starring role in the design and tuning of the BOOM lineup.
From a quick listen on the show floor and during extended listening to a pair of headphones I nabbed for review, I can easily say that tuning is not wasted. Be sure to check out the BOOM Movement’s current lineup, and be on the lookout for the availability of their R4A products starting this month and launching through summer 2013. Also, stay tuned to Appletell for upcoming reviews of some of BOOM’s gear.