I never had a Tamagotchi, so my memory of them is a bit fuzzy. I’ve never had an Android device, either, so I couldn’t refresh my memory when the Tamagotchi L.i.f.e. app was released on that platform last month. More than 600,000 downloads later, Namco Bandai and Sync Beatz Entertainment have brought the “behavior and parenting” game to iOS.
Tamagotchi L.i.f.e. recreates the classic Tamagotchi that became a sensation when introduced in 1997, which means:
The iOS App … offers players two distinctive Tamagotchi experiences to enjoy. “TOY” mode replicates the 16-bit black and white character pixels and all the familiar behavior and parenting tools of the original, while “APP” mode presents an updated version that adds color, higher resolution and allows fans to collect the virtual pets, as well as a “Rock, Paper, Scissors” mini-game for fans to play with their pets to increase their overall happiness. Several additional elements will also be featured in this App, including the ability for owners to link with Facebook friends to share their pet-raising experience as well as music that has been incorporated into the game.
And yet, it’s not just an app, it’s an initiative.
Tamagotchi L.i.f.e. (Love Is Fun Everywhere) is now an entire brand initiative, which began with its Website launch in November and the establishment of the “Hometown Heroes” program, where fans can nominate someone making a measurable difference in their community. Carole Pearson and The Dawg Squad, a non-profit animal rescue group she runs, was recently announced as the inaugural winner of the Hometown Heroes program and received a $5,000 contribution to her organization. The next winner will be selected at the end of April, and nominations can now be made at tamagotchilife.com/heroes.
Tamagotchi L.i.f.e. is a free, ad-supported universal app, but you can shut off ads forever via a $0.99 in-app purchase.