Back at Macworld/iWorld 2013, we wrote about the odd decision to move the show from the traditional Thursday through Saturday schedule to a Saturday through Monday event. IDG posted at the time that Macworld/iWorld 2014 would be held February 1-3, 2014, but they announced today that the event will be pushed back to March 27-29, and moved to Moscone North.
The press release covers two things. First, the hubris!
Macworld/iWorld 2013 (#iFan13) was a tremendous success—hundreds of exhibitors launched new innovations for Apple platforms, industry and celebrity speakers inspired attendees, and unparalleled interactive events immersed participants in a unique blend of technology, education and culture.
Then, the explanation:
Exhibitors and attendees alike expressed interest in moving the event further away from the holidays and other winter travel complications, and IDG World Expo is pleased to have been able to act on this feedback. Plus, based on positive attendee feedback and the highest exhibitor rebook since 2009, the new location in North Hall gives Macworld/iWorld more opportunities to continue to grow and evolve.
Although I was curious to see how a Macworld weekender would’ve played out, I think I’m good with this move. As explained, it’s further from the holidays and
CES other winter travel complications, which could make it more attractive to additional exhibitors. It’s not going to overlap the Super Bowl, which would’ve made for a distracted Sunday. And the late March timeframe could follow up on some Apple news if they get back to their spring iPad launch timeframe, although that’s looking less likely.
Regardless, registration will be open late this year, and we’ll be sure to watch for additional changes to the show’s format and event schedule. In the meantime, you can stay up to date with Macworld/iWorld 2014 by following the show on Twitter and liking it on Facebook.