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Apple implements new app age ratings system

Sections: iDevice Apps, iPhone/iPod touch/iPad

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App Store-Age Ratingsl

Starting this week, users who visits the App store will notice that applications for iOS are now carrying new app age ratings icons below the titles. Apple updated its iOS App Store with a small tweak that gives a bigger emphasis on age ratings for each app whether you are downloading or viewing the preview page.

This new addition to the App Store will certainly serve as a helpful tool for many parents who might be concerned whether specific apps available in the App Store are considered age appropriate for their children.

Given the recent controversies with the App Store and its approval process—in which applications appeared in iTunes inadvertently displaying adult content—I’m positive that displaying the age rating more prominently will help Apple appear more transparent with its App Store content.

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