At the company’s annual Upfront Presentation in New York City, the CW network’s CEO Mark Pedowitz announced they will be providing the CW on Apple TV, becoming the first broadcast television network to stream on the device. The app will be very similar to CW’s applications for other platforms—such as Microsoft’s Xbox—and will not require a subscription or cable network authentication as many apps typically do. Instead, the app will be ad-supported and will allow Apple TV users to stream popular shows such as The Vampire Diaries, Gossip Girl, America’s Next Top Model, and Supernatural.
The CW—which derives its name from the combination of a joint venture between CBS and Warner Bros—has had several popular television series in the past, which included Smallville and Gilmore Girls. However, with more viewers opting to view episodes online through mobile devices, Pedowitz noted during the presentation that nearly 20% of the company’s viewership comes from digital sources. With Apple TV now available as an option for viewers, that percentage will likely grow.
This is great news for Apple, as they will now be able to attract more broadcast television networks to the Apple TV. As a result, they will be able to easily strike up negotiations with the networks to bring content to the long-rumored Apple television set if it is released in the next several quarters. The CW TV Now app for iOS is currently available in the App Store for the iPad, iPhone and iPod Touch, and the CW will likely release the Apple TV version later this summer.
For more info on CW on Apple TV and CW shows, check out the CW TV Website.