Apple’s World Wide Developers Conference, which kicks off in San Francisco on Monday, is surely the pinnacle of media interest for Apple every year. The whole world is watching.
Let me put it this way; if Apple announced everything we hoped they would and executed it in exactly the way we all thought, worldwide news outlets would still report this as “news.” Likewise, it doesn’t matter if WWDC is a total unmitigated disappointment; the world will still be interested. Everything at WWDC is a story.
For me, though, it’s a more personal event. It’s going to give me a window to my future. I love living in this generation and being able to witness things that will definitely be played out on Nat Geo documentaries in future years. It’s therefore important for us to recognize the impact of WWDC. Yes, it’s a massive marketing platform for a hugely profitable company. On a deeper level, however, it’s a technology spectacular with massive ramifications for the world’s tech companies and for billions of people.
Appletell will be covering WWDC 2013 throughout the week. Join us for the announcements as they happen.