Apple’s iOS 7 redesign has been in the rumor mill for quite some time now, and it was finally released during the WWDC 2013 keynote on Monday. During this keynote, Apple also released new Macbook Airs, a new Mac Pro, and the latest OS X update called Mavericks. As a result, minor details such as the design of icons were overlooked, and a lot of people didn’t question how Apple made the decision to include certain features while excluding others. Some of these questions are being answered now that details about the process have been revealed.
According to a report from The Next Web, Apple’s SVP of Design Sir Jonathan Ive involved the company’s marketing and communications team in the icon design process for iOS 7. Ive requested that the team design the appearance of the apps. He also reportedly brought in the print and web marketing design team to help determine the color palette for the stock apps. After the palette’s were determined, the print and web market team passed it off to the app design team, which ultimately used the palettes to structure the inside of the app. Apple’s stock apps are the most important apps, as they are the first apps that are seen when the iPhone is turned on, and each of them serves an essential purpose on the device.
With this new report coming, consumers and critics are getting a glimpse of just how much painstaking work goes into redesigning icons for an iOS refresh. Redesigning an iOS is never really finished, with the report also mentioning that future betas of iOS 7 may be different from what is out now in beta 1. This is not surprising, as it has happened in previous versions of iOS. This is the first time in many years, however, that users will see something entirely new.