Apple was considered one of the most radical companies when it first started; so much so, that Steve Jobs and company raised a skull and crossbones Jolly Roger pirate flag above their HQ to show off their renegade spirit. Yet, the Apple we see and interact with today appears to be many things that Steve Jobs would have stuck his nose up at in in the 1980s.
One of these things is uniformity which Apple tried to resist so wholeheartedly in its early days, even airing the 1984 ad to show the uniformity of the marching people being broken by an unnamed heroine. However, uniformity has caught up to Apple in ways to which we have become accustomed, such as the way Apple’s Retail Stores are set up or how the company’s employees dress in a retail store.
All of the company’s retail stores are the same no matter which city or country you are in, and employees all where the same blue t-shirts to signify their position in the chain of command. I am in no way implying Apple adopting uniformity is a negative thing, because it is anything but that. The idea of uniformity has changed meaning, because these days it means a company is level-headed and willing to mold to any consumer base. That is Apple’s goal, and perhaps that is why the company has grown from a small team of men in a garage to a multi-billion dollar company in hundreds of countries.
It makes Apple unique during a time when other company’s are trying to experiment with the revolutionary and the radical and are failing to maintain a reasonable outlook on the market. Apple is fully aware that Steve Job’s old spirit–although it did bring the company to the spotlight—is no longer the single driving force behind the company’s success. This is what makes Apple unique and simple in a market that is chock full of complexity. There is no doubt that Steve Jobs realized this for himself when he came back in 1997, and the reason why he began forming the company into a model that anyone can adapt to, without sacrificing their personalities.