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New Mac Pro shows Apple’s new design direction

Sections: Desktop Macs, Features, Mac Pro, Macintosh/Apple Hardware, Opinions and Editorials

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Apple’s new Mac Pro seems like the type of product a company creates to really show its creativity, and that is exactly what they were going for. When Apple introduced the Mac Pro, they were showing shareholders and customers they aren’t done just yet, and that the new design is where the company is headed next. Though there are many who will say that this doesn’t really seem that innovative, it does take a lot of bravery to radically change a product line the way Apple did with the Mac Pro. They jumped from A to Z with this one, and it is quite obvious to see there was a reason why they did it.

While I was watching the WWDC 2013 keynote, I saw parallels between some of the products introduced by Apple executives. To begin, I noticed a slight change in the way the icons were shaped in iOS 7 and, strangely, it connected with the announcement of the Mac Pro. The “squircles” (what the iOS 7 icon shape is called in mathematical terms) shows Apple’s design has taken on a framework of smooth, curved, and thin lines. This is also seen in the Mac Pro, from the tube-like design of the computer down to the arrangement of the nearly invisible buttons on the product.

Though I am drifting into the nitty-gritty details of the design changes in iOS 7 and the Mac Pro, it is easy to see the change from last year’s Mac Pro to this year’s model. When Apple radically changes the design on a product, it is hardly because they want to sell more units. It signifies something greater, usually the fact that other products will begin to reflect this design. Perhaps this design will next appear in the Mac Mini and eventually other products such as the Time Capsule and Airport Express. In fact, the Power Mac G5 was one of the first Apple products to ever use an anodized aluminum enclosure. The Power Mac G5 was later replaced by the Mac Pro in 2006. It is quite possible Apple is doing this once again with the Mac Pro line.

Say about it what you will, but know that Apple wouldn’t issue such a big design change if it didn’t signify an even bigger change in the company’s design direction.

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  • P Kipnis

    in a word….. UGLY. Yes, they did use a brushed aluminum case and no, it didn’t signal anything other than it was an Apple product. Packaging may attract peoples attention but it has to be affordable and functional.

  • Lulu

    Um, it already matches the time capsule and airport. Exactly the same height. Newly redesigned. Sort of an obvious detail there to miss…

    • Kaled Ali

      Redesigning something and making it the same height doesn’t mean that two products have adopted the same design. Design means similar physical features such as the way the storage is set up/other internal features. Similar design would mean, the placement of extruded aluminum to maximize airflow, or the same material, buttons, color etc.