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Apple tablet market share falls to 32.4%

Sections: Apple Business, Apple News, iPad, iPhone/iPod touch/iPad

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Apple announced in its quarterly call that the company saw a downward trend in its tablets sales that fell from 17M units to almost 14.6 million units. Today, IDC released its tablet market data, noting that Apple is still leading the tablet market share despite the fall in the number of tablets sold. According to the report, Apple has a current market share of 32.4%, followed by Samsung and Asus who owns 18% and 4.5%, respectively.

tablet shipments

If you take a closer look at the tablet shipments, you will notice that the other vendors saw a sharp growth in the tablet shipments. Samsung managed to ship almost 8.1 million units in the second quarter, which rose from 2 million a year back. A similar trend was seen in the shipments for ASUS, which is on the third spot. When compared with the first quarter, the tablet market share fell by almost 9% but, overall, the number of shipments in the second quarter of 2012 was 28.1 million, which rose to 45.1 in the second quarter of 2013; almost 59.6% year-to-year growth. The increase in the number is due to an increase in shipments from Samsung, ASUS and other manufacturers.

IDC also mentions that Apple is expected to launch a new tablet in the second half of the year, and that may help the company increase its shipments. Apple is expected to launch a new iPad Mini along with the next generation iPad this fall—likely in late-September. The specifications of the devices are unknown, but there are a lot of rumors and debates going on about the inclusion of Retina display the new iPad Mini. Some rumors mentions that it will feature retina display while others say the opposite.

Lacking a new product launch in March to help spur shipments, Apple’s iPad saw a lower-than-predicted shipment total of 14.6 million units for the quarter, down from 19.5 million in 1Q13. In years past, Apple has launched a new tablet heading into the second quarter, which resulted in strong quarter-over-quarter growth. Now, Apple is expected to launch new tablet products in the second half of the year, a move that better positions it to compete during the holiday season.

I guess we will find out everything soon enough. September is just one month away, and we will see what Apple has planned for us this fall. Stay tuned for more information.

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