TechnologyTell

September 10th Apple media event live blog

Sections: Apple News, Conferences, Features, iPhone, iPhone OS, SDK and hacks, iPhone/iPod touch/iPad, Live-Blog, Press Events

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Apple’s September 10th media event is upon us; thanks for following along on AppleTell’s live blog as we get our first look at the iPhone 5S, iPhone 5C, and we’ll see what else.

If you haven’t done so yet, be sure to enter our AL13 aluminum iPhone 5 bumper case giveaway. We’ll find out soon enough if it’s compatible with the iPhone 5S.

Apple Media Event Live Blog

Live blog entries will update every 20 seconds.
at 2:13 Kirk Hiner said:
That was a short event, but that's okay. Thanks for joining, and stick around for ongoing coverage and analysis.
at 2:11 Kirk Hiner said:
Why is it that every time I see Elvis Costello, my first thought is, "Oh...so not Nick Lowe, then?"
at 2:11 Bill Stiteler said:
Be sure to check in with Appletell for expanded coverage of today's announcements!
at 2:10 Bill Stiteler said:
Elvis Costello. I was hoping for Beatlemania. Okay, that's it!
at 2:10 Bill Stiteler said:
Musical guest. I guess this is it.
at 2:08 Bill Stiteler said:
And here's a new ad. Is this the wrap up?
at 2:07 Kirk Hiner said:
Looks like another 3am morning for me on the 13th.
at 2:06 Bill Stiteler said:
Tim's back.
at 2:05 Bill Stiteler said:
Pre-order for both phones start on Sept 13th.
at 2:05 Bill Stiteler said:
Custom silicone cases in some frankly hideous colors from the early 70s.
at 2:04 Bill Stiteler said:
16 GB for $199 (with contract), $100 more for each step up to 64.
at 2:03 Aaron Kraus said:
Fingerprint information is never sent to a server. Nice security touch, Apple.
at 2:03 Bill Stiteler said:
The fingerprint data lives on the A7 chip, where it's encrypted. It doesn't leave the phone, apparently.
at 2:01 Kirk Hiner said:
Jony Ive: "It's not just rampant tech for tech's sake." This is what Apple gets, and what most tech companies (and the media) don't.
at 2:00 Bill Stiteler said:
And here's Johnny Ive. I bet he's impressed!
at 2:00 Bill Stiteler said:
Not only does it unlock your phone, you can use it to access your Apple ID. So give Apple your fingerprint!
at 1:59 Kirk Hiner said:
And will it read my thumbprint? Sideways? Through a glove?
at 1:59 Bill Stiteler said:
500 ppi resolution, scans sub-dermal layers. But does it keep the NSA out?
at 1:58 Kirk Hiner said:
Touch ID. Man, most of the rumors leading up to today have been dead on. Remember when secrecy mattered to Apple?
at 1:57 Bill Stiteler said:
As leaked by the WSJ: Touch ID is a fingerprint sensor.
at 1:57 Bill Stiteler said:
Phil says 1/2 of customers don't set up a passcode.
at 1:57 Aaron Kraus said:
One final thought on the camera - Kirk says the iPhone 5C is losing its luster. I say people who were happy with bad LED flashes on flip phones will be perfectly happy with this, even as iPod Mini users were content with a practically nonexistent screen compared to the regular iPod.
at 1:56 Bill Stiteler said:
Next up: security.
at 1:55 Bill Stiteler said:
For those of you who wanted to see Phil Schiller in front of a giant Pika...
at 1:54 Bill Stiteler said:
Captures HD at 120 fps to let you do slo mo.
at 1:53 Bill Stiteler said:
Camera automatically picks key shots out of a burst.
at 1:52 Bill Stiteler said:
Burst mode: 10 fps for as long as you hold the button.
at 1:52 Bill Stiteler said:
Auto image stabilization. Taking several photos, and blending them together for the effect of a long exposure without blurriness.
at 1:51 Aaron Kraus said:
Apple destroys another industry. Color-temp adjusting flashguns for DSLRs cost thousands of dollars, Apple practically gives it away.
at 1:50 Bill Stiteler said:
Two LEDs: one warm, one cool in color.
at 1:50 Bill Stiteler said:
There's a new flash: True Tone, which adjust the color of the flash.
at 1:49 Bill Stiteler said:
They're describing the tech behind the photo app. It adjust for exposure as soon as you open the app, before you take the picture.
at 1:49 Bill Stiteler said:
They're going for bigger pixels, to let in more light, for a better photo.
at 1:48 Kirk Hiner said:
With the processor and camera upgrades of the iPhone 5S, the iPhone 5C is already losing its luster.
at 1:47 Bill Stiteler said:
Now more about the camera.
at 1:47 Bill Stiteler said:
10 hours of 3G talk, 10 hours of wifi, 10 hours of LTE.
at 1:45 Bill Stiteler said:
It measures the physical motion of the iPhone (accelerometer, pedometer) without using the A7.
at 1:45 Bill Stiteler said:
It's a co-processor for motion. Whaaaaa?
at 1:44 Bill Stiteler said:
There's a new part: the M7 which is...
at 1:43 Bill Stiteler said:
They can do depth of field, blur, and other high-end video effects.
at 1:42 Kirk Hiner said:
Hard-core console gamers are either lying to themselves or just plain ignorant if they continue to brush off iOS devices as gaming platforms.
at 1:42 Bill Stiteler said:
Epic converted the code to 64 bit in 2 hours using Apple's tools. Using one person.
at 1:40 Bill Stiteler said:
Donald's introducing the third game in the Infinity Blade series.
at 1:40 Kirk Hiner said:
Yep. Here comes Epic co-founder Donald Mustard. Because what's a new iPhone without a new Infinity Blade?
at 1:40 Bill Stiteler said:
We're already talking about the iPhone 5... what else does Tim have up his sleeve?
at 1:39 Bill Stiteler said:
Donald Mustard from Epic is here to show off the graphics power.
at 1:39 Bill Stiteler said:
40x faster than the original iPhone, 56x faster on graphical tasks.
at 1:39 Bill Stiteler said:
Twice as fast as the iPhone 5.
at 1:38 Kirk Hiner said:
Games are going to fly. I expect we'll get a demo of something here pretty soon.
at 1:38 Aaron Kraus said:
“Today, we’re going to see that Apple will move the mobile computing world from 32-bit to 64-bit in one day.” Clearly a dig at Microsoft's messy 64-bit architecture situation on the desktop.
at 1:38 Kirk Hiner said:
All built-in apps have been re-engineered for the A7. Expect many third-party app updates to follow.
at 1:38 Bill Stiteler said:
iOS 7 has been reengineered for 64 bit.
at 1:37 Bill Stiteler said:
It has over a billion transistors. Wow.
at 1:37 Kirk Hiner said:
If the iPhone 5S is viewed as incremental update, the 64-bit A7 chip makes it a HUGE incremental update.
at 1:37 Bill Stiteler said:
that's a 64 bit processor.
at 1:36 Bill Stiteler said:
New A7 chip.
at 1:36 Bill Stiteler said:
Looks like an iPhone 5.
at 1:36 Bill Stiteler said:
Sorry, "silver" is "space grey."
at 1:36 Kirk Hiner said:
Of the black, silver and gold iPhone 5S models, black is still my favorite. We'll see if that changes when I see them in person.
at 1:35 Bill Stiteler said:
The Silver and Gold have white accents.
at 1:35 Bill Stiteler said:
The 5S is in aluminum, black, silver and gold.
at 1:34 Bill Stiteler said:
The 5S has a stunning design (says Phil)
at 1:34 Bill Stiteler said:
the iPhone 5S "is the most forward thinking phone Apple has ever done."
at 1:33 Bill Stiteler said:
Video over, Phil's back.
at 1:32 Kirk Hiner said:
Ive says it has a dense feel you wouldn't expect from plastic. Is it okay to say that had been a concern of mine? I didn't want the iPhone to feel like a toy as most Android devices do.
at 1:31 Bill Stiteler said:
I really hope this is like the iPod nano where the iPhone 5S is like the 5.
at 1:30 Bill Stiteler said:
The case is made from a polycarb plastic, not metal or glass.
at 1:30 Aaron Kraus said:
The iPhone 5C has to be one of the leakiest Apple product announcements in recent memory. Still excited about it, though.
at 1:29 Bill Stiteler said:
Hard to tell how substantially different it is from the 5.
at 1:28 Bill Stiteler said:
16 GB for $99 or 32 for $199 (with contract)
at 1:28 Kirk Hiner said:
I'm surprised there's not gray option.
at 1:28 Bill Stiteler said:
Multi-band, supports more networks than before. Bluetooth 4.0
at 1:27 Bill Stiteler said:
A6 chip, larger battery, 8MP camera.
at 1:27 Kirk Hiner said:
I wouldn't want a colored phone. Surely clash with my case preferences. But my wife is all over these.
at 1:27 Bill Stiteler said:
These... wow. I'm going blind from the neon.
at 1:26 Bill Stiteler said:
Oh, no my mistake. They have covers for the colored phones. Wow. This is garish. It's like the 90s.
at 1:26 Bill Stiteler said:
Wait, these may be covers for a black phone.
at 1:25 Kirk Hiner said:
The color is all-emcompassing. Buttons, lock switches, etc, all the color of the phone.
at 1:25 Bill Stiteler said:
There's no "join" the body is a single part with a glass front.
at 1:24 Kirk Hiner said:
Apple's servers are going to hammered with people watching the product videos after the media event.
at 1:24 Bill Stiteler said:
No pure black, but white, green, red, yellow, blue.
at 1:24 Bill Stiteler said:
Five new colors in the video.
at 1:23 Bill Stiteler said:
Phil's got a video to show.
at 1:23 Bill Stiteler said:
Phil "the Killer" Schiller is up to talk about the iPhones. First the iPhone 5C.
at 1:22 Bill Stiteler said:
They're replacing the iPhone 5 with two new designs (new bodies?)
at 1:22 Bill Stiteler said:
This year, they're not lowering the prices on old phones.
at 1:21 Bill Stiteler said:
Now for the iPhone.
at 1:21 Aaron Kraus said:
You can hear the weeping in Redmond. Why buy a full Surface tablet to get Office when you can buy an iPad that comes with a (rather decent) free productivity suite?
at 1:21 Bill Stiteler said:
(This is interesting.... will it get them into the same trouble that Microsoft got into with Windows/Office? Probably not, but I thought that's why they charged for the apps)
at 1:21 Kirk Hiner said:
Free on all NEW iOS devices, anyway.
at 1:20 Bill Stiteler said:
All five apps, Pages, Numbers, Keynote, iPhoto, and iMovie are now free.
at 1:19 Bill Stiteler said:
iWork for business, iLife for creativity.
at 1:19 Bill Stiteler said:
Tim points out how successful iWork is for mobile devices, and how they're useful for creating content. That vector of attack on iPads never took off, did it?
at 1:19 Kirk Hiner said:
It bothers me that PowerPoint remains the Kleenex of presentation software, because Keynote is so much better in every possible way.
at 1:18 Bill Stiteler said:
Tim's back to tease us by talking about iWork.
at 1:17 Bill Stiteler said:
iOS 7 releases on September 18th.
at 1:17 Kirk Hiner said:
The September 18th iOS 7 release date will give us two days to download and play before we get our new phones on the 20th.
at 1:16 Bill Stiteler said:
iTunes radio has over 200 features, with an API for developers to build more.
at 1:16 Bill Stiteler said:
And there's there Spotify killer, iTunes radio.
at 1:16 Aaron Kraus said:
No matter how many times they call it AirDrop, I still think of the old Newton OS IR port for transferring information between MessagePads. Anybody wanna beam?
at 1:15 Kirk Hiner said:
In other words, you don't have to bang your phones together in order to share content.
at 1:15 Bill Stiteler said:
Photo tumbnails can be scrubbed through for searching, and you can also share locally using AirDrop.
at 1:14 Kirk Hiner said:
Inline search is powered by Bing?
at 1:14 Bill Stiteler said:
There's an Instagram-like square camera and live filters.
at 1:13 Bill Stiteler said:
Photo and inline search. New sound effects for notifications.
at 1:13 Kirk Hiner said:
Unless the new male voice for Siri is Brian Blessed, I'll stick with the robot lady.
at 1:12 Bill Stiteler said:
Siri has expanded functionality, and two new voices (male/female)
at 1:11 Kirk Hiner said:
Maybe I'll finally memorize the spelling.
at 1:11 Bill Stiteler said:
Search now lives in the notification center, swipe down from any screen to access.
at 1:11 Aaron Kraus said:
Prediction: "Parallax" will hit the top Google search trends in the next few days as millions of people try to figure out what it means.
at 1:10 Bill Stiteler said:
Craig's giving us a recap of what we heard about at WWDC.
at 1:10 Bill Stiteler said:
Craig's going to start with the lock screen, edge-to-edge
at 1:09 Bill Stiteler said:
And now, Craig F. is up to talk about iOS 7.
at 1:08 Bill Stiteler said:
Next month they'll have sold their 700,000,000th iOS device.
at 1:08 Kirk Hiner said:
iOS 7 at only 8 minutes in. There must be a lot to talk about today.
at 1:08 Bill Stiteler said:
It's 8 times the size of the previous one with a cantilevered roof.
at 1:08 Aaron Kraus said:
Stanford store looks kind of like the Kennedy Center in Washington DC.
at 1:07 Bill Stiteler said:
Tim's back, talking about the Apple stores. They usually focus on the fancy international stores. But a one in Stanford has serviced 5 million people in 9 years. So they're doing a refit.
at 1:06 Kirk Hiner said:
Next year, they're changing the name to the iTwerk Festival.
at 1:06 Bill Stiteler said:
Where's the iTunes Monty Python festival? Now there's something to get excited about, amirite!?
at 1:05 Aaron Kraus said:
iTunes Festival involves lasers. Everybody loves a good laser show!
at 1:04 Bill Stiteler said:
And they have a video about the event. As an aside, I always wonder if these videos are a dig at Microsoft for their videos of long lines of people... who are at the Windows store to get concert tickets.
at 1:04 Kirk Hiner said:
The iTunes Festival is one of my few uses of Apple TV.
at 1:04 Bill Stiteler said:
Tim's congratulating Eddy Cue on the streaming app, so everyone could watch the concert (on Apple products)
at 1:03 Bill Stiteler said:
Lady Gaga presented her new, unlreased album
at 1:02 Kirk Hiner said:
Is Madness part of the iTunes Festival? They sang "Our House," you know.
at 1:02 Bill Stiteler said:
This year the iTunes festival celebrated its seventh year.
at 1:01 Bill Stiteler said:
Tim announces they do have announcements to make.
at 1:01 Bill Stiteler said:
Tim Cook takes the stage.
at 12:57 Bill Stiteler said:
And here to talk about iOS 7, the developer of iFart!
at 12:52 Bill Stiteler said:
But would it kill someone to turn on Ustream with their laptop, I ask you?
at 12:51 Bill Stiteler said:
Well, livestreaming WWDC makes sense because so many developers simply can't go. This, on the other hand, is a media event, and the media will do the heavy lifting for Apple. No need to pay for the stream.
at 12:50 Bill Stiteler said:
And since the theme is "brighten," are we going to see multiple colors in iPhones/iPods?
at 12:49 Aaron Kraus said:
What do we think the lack of an Apple-provided live stream is all about? Could it be a teaser pull strategy that forces people to seek out information (thereby generating buzz)?
at 12:48 Kirk Hiner said:
I'm hearing talk that iLife and iWork may go free. That would be nice.
at 12:43 Kirk Hiner said:
Apple will wait on the iWatch until they get it perfect, so I think Christmas is pushing it.
at 12:39 Bill Stiteler said:
What about the iWatch? Think Apple will get that in before Christmas?
at 12:33 Bill Stiteler said:
Okay, so sure bet: iOS 7, at least two iPhones. Very likely: Gold iPhone Less likely: New iPad, iPad mini Unlikely but overdue: New Macbook Pro
at 12:32 Kirk Hiner said:
Looks like Apple will be introducing the Kids App Store in iOS 7.
at 12:26 Bill Stiteler said:
I know I've been wrong about this before, but I have it on good authority that this is the year Cyberdog comes back.
at 12:25 Bill Stiteler said:
Am I ready to feel?
at 11:09 Kirk Hiner said:
Looks like the fingerprint sensor of the iPhone 5S will be called Touch ID.
at 9:22 Kirk Hiner said:
The online Apple store is down. Is your wallet ready?
at 10:17 Kirk Hiner said:
BGR has nice iPhone 5S packaging shots, in case your'e excited about the box, too.
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