Recently, Apple announced that the company managed to sell a total of over 9 million iPhones, combined sales for iPhone 5S and iPhone 5C. The refreshed iPhone 5S shipment date slipped to October hours after the orders went live online, with the gold iPhone selling out within 30 minutes of launch. The retail stores also quickly lost stock for iPhone 5S.
On the other hand, many of us were wondering about the plastic iPhone 5C, which went up for pre-order on September 13th. From that time, we didn’t hear anything about the number of devices sold. Obviously, we have a pretty good idea of which device that took the lead in terms of sales, and it’s the iPhone 5S.
According to data collected by Localytics, a leading analytics and mobile marketing firm, the iPhone 5S was three times more popular than iPhone 5C in the first three days of availability; for every iPhone 5C sold, 3.4 iPhone 5S units were sold. Even in the international markets, the iPhone 5S is outselling iPhone 5C by a factor of 3.7x. In extreme cases, the ratio is up to a factor of 5 in Japan.
The data was collected by examining over 20 million iPhones tracked during the first three days of launch from 20th September to 22nd September.
In less than 3 days, the iPhone 5s and 5c combined now represent about 1.36% of the total numbers of all iPhones activated in the U.S. market across the top 4 carriers AT&T, Verizon Wireless, Sprint and T-Mobile. From the data we are seeing, 1.05% of all iPhones in the United States are now iPhone 5s and just 0.31% are iPhone 5c. That means that the iPhone 5s outshines the 5c by a factor of 3.4x, a clear indicator that the early adopters are favoring the high-end 5s compared to 5c.
The firm also collected the data for various US carriers, where AT&T saw the highest adoption rates for iPhone 5S and iPhone 5C, followed by Verizon, Sprint and T-Mobile.