Netflix has given users something that will be heavily used on HD televisions, called Super HD. On Thursday, Netflix announced it is slowly rolling out this high quality HD to all users on a multitude of devices. It will also be available for use with iOS devices and the 3rd generation Apple TV. Currently, many TV shows are available in HD, and it is usually switched when Netflix detects a higher bandwidth internet connection.
Super HD works in a similar way and indicates right next to the TV show or movie that is able to stream in that format. All Netflix members, regardless of their Internet service provider (ISP), now have access to the highest quality HD streams available on the service.
We initially rolled out Super HD in January only through ISPs with a direct connection to Netflix. Based on the performance data we’ve seen, and in response to member requests, we are now expanding availability to give all our members the ability to enjoy Netflix in the best possible quality. Netflix uses “adaptive streaming” to dynamically adjust the video quality based on the available bandwidth. This means that the ability to receive Super HD depends on broadband quality and performance. Netflix members who subscribe to an ISP with a direct Netflix connection will get the best experience.
Netflix Super HD was previously available on some devices, but was very limited. Now that Super HD is an option, I can see myself using it to stream on an HDTV so I can take full advantage of my television.
This move puts Netflix ahead of some of its competitors, such as Hulu Plus, which does not offer this option and still makes users watch ads despite a monthly charge of $7.99 a month.