Apple reported that the company managed to sell a record-breaking 9 million iPhones over the weekend. But the company didn’t provide a breakdown of the sales between the iPhone 5s and the iPhone 5c. Localytics reported that the iPhone 5s outsold iPhone 5c by a margin of 3.5-to-1, while Ming-Chi Kuo of KGI Securities reported that iPhone 5s and iPhone 5c sales were even.
Now, a new report from Consumer Intelligence Research Partners (CIRP) suggests the ratio is two-to-one in favor of the iPhone 5s. The folks at CIRP surveyed U.S. consumers who purchased Apple iPhones during the last days of September and concluded the Apple iPhone 5s accounts for 64% of the total iPhone sales, followed by 27% for the iPhone 5c. The remaining 9% goes to the iPhone 4s. This contradicts earlier reports, but it seems logical to me as the report came out after Apple announced the weekend sales.
The report also suggests the iPhone 5s captured less market share on launch compared to last year iPhone 5, which managed to grab a share of 68%.
Many people expected iPhone 5c to grab more market share, as it was rumored to come with an affordable price tag compared to the upgraded iPhone 5s. But Apple priced the iPhone 5c at $549 for the off-contract/unlocked version—only $100 less than the next generation iPhone 5s. As a result, it won’t hurt consumers to spend an extra $100 if they are looking for a better smartphone. On the other hand, for those who are fond of colors, iPhone 5c might be the thing (as mentioned by our Editor-in-chief in his iPhone 5c review as well)