AT&T is looking to attract customers by introducing lower cost data plans specifically for customers who don’t use a lot of data.
Currently, a lot of Apple customers opt for the WiFi version of the iPad because the cellular version costs more and the data plans are very pricey. Now, according to AllThingsD, AT&T is trying to push the sale of cellular devices over WiFi models by introducing two new data plans for the iPad and other tablets. The plans include a $5 per day 250MB iPad data pass, as well as a $25 three month 1GB data plan.
AT&T’s CEO, Charlie Penrose announced the addition of these new data plans early Thursday.
“We really think that a Wi-Fi only tablet is good, but it is not good enough,” said AT&T senior VP Chris Penrose, speaking at the event. The cost of adding a cellular module to tablets is also going down, Penrose said.
“We’ve seen that price go down substantially over the past several years,” Penrose said. “Ultimately we’d like to see tablet manufacturers build just one tablet.”
If I were to buy the iPad, I would probably go for the WiFi version even with these new plans. However, a lot of customers want to be able to use data on their iPads when they want, but not all the time. These plans are perfect for that, offering just the right amount of data for a set price. Apple is introducing both of these plans in addition to their $10 Mobile Data Share for the iPad.