Apple’s new iPhone 5s and 5c have been out for about a month now, and they are doing quite well with customers. So far, I haven’t read too many bad reviews for either of the new iPhones, and owners seem to be happy with their upgrades. On Monday, a report from analytics firm, Localytics revealed that the iPhone 5s and 5c now account for about 5.5% of total active iPhones worldwide.
That means that the new iPhone line-up is gaining sales pretty quickly. In comparison, Apple’s iPhone 5 still accounts for about 40% of the total active iPhones, while the iPhone 4s and 4 still hold a 32.9% and 20.2%, respectively. Localytics measured this data from over 40 million iPhones using a range of different mobile and web apps.
Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share.
iPhone 5s and 5c sales are beginning to level as the sales gap between the two phones begins to narrow. Now, Apple will be making plans to ensure it can sell as many iPhones as possible during the upcoming holiday season. The company has had record breaking holiday periods over the past several years, so it would be great for them to continue this trend.