Apple demoed its heavily redesigned Mac Pro at the October media event, where they announced the new system is going to go on sale in December starting at $2,999. Now, Apple is promoting the Mac Pro by sending journalists promotional posters with glossy, high quality images of the computer.
On the page next to the images, Apple describes the Mac Pro and talks about what went into creating the device.
It’s the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It’s like no Mac we’ve created before. And we can’t wait to see what you create with it.
From the text, it’s clear Apple is trying to prove it is innovating and not just resting on its laurels as some have suggested. Apple’s new showy marketing campaigns aren’t my cup of tea, but it makes the media buzz about its products, and consumers seem to like it. Ultimately, the promotional posters are a very smart move.