Apple has released an updated version of its Apple Store app with support for iBeacon Systems. The OTA update allows customers to receive location based information about Apple’s products when they are in close proximity to or inside of one of the company’s retail stores. The app utilizes the Bluetooth Low Energy profile on all of the new iOS devices and then connects with physical transmitters that are placed inside of the store. Customers can walk around the Apple Store, and the app will determine the location of the iPhone and give information on products nearby.
iBeacon Systems were first considered when Major League Baseball announced it is going to be including Apple’s iBeacon APIs into the At the Ballpark app for users to take advantage of when they are in or near a stadium. Many other companies are soon going be adopting these new iBeacon Systems, especially with retailers trying to offer customers a more informed and organized experience at their stores.
Apple clarifies how iBeacon works on its support page, and notes that any Bluetooth capable iOS device running iOS 7 (iPhone 4s or later, iPad (3rd generation) or later, iPad mini or later, and the iPod touch (5th generation) or later), will be able to take advantage of this new feature. Of course, customers will need to have notifications turned on for their iOS devices to receive the messages from the iBeacon transmitter.