With Apple’s iOS 7 adoption increasing 74% in recent weeks, it is not surprising that app usage also increased increased in the United States. According to analytics firm Flurry Analytics, iOS app usage increased during Thanksgiving with a whopping 1.2 billion app starts as opposed to roughly 800 million in 2012. This measures every time an app was opened on an iOS device, which can be an awful lot, as you would expect.
The holiday season is a busy time for Apple, with developers submitting thousands of apps they hope to have approved prior to lockdowns during holidays. This ensures developers receive as many app sales as possible, especially because customers are looking for discounts during Black Friday and gift a lot of apps during Christmas and New Years.
Flurry notes in its analytics that travel apps were used far less than in the last two years, with an increase in media apps in the App Store, which include a range of music, video, and games.
It isn’t altogether surprising to me that app usage increased during Thanksgiving; I downloaded a lot of applications, as well, on the day of and after Black Friday. I downloaded mostly games (they usually have some great discounts), but I also got the occasional music app as well.