First of all, I’m not the kind of guy who hates things just because they’re popular. I’m not a hipster. I like Dog Party, Molice and Night Ranger not to be ironic, but because I dig their songs. No apologies. My favorite band is Queen, and closely following them is (are?) They Might Be Giants. It’s not like you’ve never heard of these groups.
I am, however, the kind of guy who hates the marketing machine. For example, when OK Go was a band, I thought they were pretty good. When they became an ad agency, I lost all interest (it didn’t help that their third album was pretty much unlistenable…by design!). And because I hate the marketing machine, I hate this:
What the hell, Apple? I know Beyonce’s album is only available on iTunes right now, and that’s kind of a big deal, but my God…does she need the top three sliders? There’s really nothing else you want to move right now, or that deserves to be moved right now? Is Beyonce’s album not selling? I can’t imagine that’s the case, and I can’t imagine anyone going to iTunes will see that and think, “Oh, hey, I didn’t know Beyonce was still around! I shall buy this right now!”
But what’s worse is all this crap for The Voice. You’ve got eight carefully placed ads for what is, essentially, anti-music. Yes, I know it’s popular, but so is Coors Lite, and there’s not a single self-respecting beer drinker out there who will tell you it’s a quality brew.
I understand how the music industry works, and I know a lot of powerful people have paid for this sort of placement, but sweet Jesus, this is just horrible. You’ve sold your soul. There’s nothing about this page that says you’re serious about music anymore, it says your serious about getting complementary Super Bowl tickets from the only people in the world rich enough to buy Super Bowl tickets.
As if you can’t already afford them yourself.
I don’t know. Maybe I’m overreacting. Maybe I want the iTunes Music Store to be something it’s not; a haven of old vinyl LPs for a quarter and new vinyl LPs of bands I’ve never heard of instead of row after row of the same vomit regurgitated by everyone who drank too much The Voice Lite last night. That’s not to say Beyonce is vomit. She’s fine. Not my thing (I’m more of a Janelle Monáe kind of guy), but I get why people like her, and her popularity is justified.
I am, however, saying that The Voice is vomit. I just wish I could flush it away and be done with it. I don’t want to step in it every time I log into iTunes. So, I guess my point is that if you could hire a janitor for your store, that’d be great. Meanwhile, I’m going across the street to do my music shopping at BandCamp. It’s a little less convenient, but at least my soul will remain firmly intact, and I won’t have to clean my shoes when I leave the store.