Apple’s App Store has been performing increasingly well since its launch alongside the iPhone 3G in 2008. On Tuesday, Apple announced App Store sales surpassed $10 billion in the year of 2013, with $1 billion of those sales coming in just December alone.
It makes sense that Apple saw $1 billion in sales in December, especially because the company stops accepting App Store submissions during the holidays and continues to promote the existing ones. Also, a lot of developers offer discounts leading up to the holidays, so customers generally tend to download more applications.
One billion dollars in sales equates to about 3 billion app downloads, which is impressive when considering that there is no other app store in the market that offers so many apps or receives this many downloads. Eddy Cue, Apple’s SVP of Internet Software and Services spoke very positively about this year’s App Store sales, noting that the apps available in 2013 is “astonishing”.
“We’d like to thank our customers for making 2013 the best year ever for the App Store,” said Cue. “The lineup of apps for the holiday season was astonishing and we look forward to seeing what developers create in 2014.”
In 2012, Apple surpassed 40 billion app downloads. With iOS 7 adding many new features, App Store developers and customers have a range of different applications from which to choose. Apple noted a number of popular applications in the press release, including Heads Up, Candy Crush, and QuizUp. Sales of these and other apps will only continue to increase as iOS devices becoming more powerful and Apple introduces a range of different devices.