To further push the iPad as a creative tool, Apple has just released a new iPad commercial. Lasting 1 minute and 30 seconds, the commercial shows how the iPad is used in various ways. The iPad—as suggested by Apple—can be used to photograph live music gigs, to train players and enhance their games (as with the L.A. Kings), to make movies (as used by New York-based filmaker Josh Apter), and more.
What makes the new iPad commercial different from the previous one is the fact that it uses a very nice voiceover taken from the 1989 hit movie, Dead Poet’s Society, starring a young(er) Robin Williams. Remember that movie? I’m sure you do. And one of the scenes in that movie has the following dialogue coming from Williams’ character:
We don’t read and write poetry because it’s cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman: ‘O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? Answer: That you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse. That the powerful play goes on, and you may contribute a verse.’
What will your verse be?
What do you think, folks? Is the new iPad commercial effective enough to convince you that the iPad is indeed the best tool for creative purposes? Share your thoughts with us via the comments.