How about a cold caramel frappe, no whip, non-fat, venti plus triple shots, to go? Starting next week, aside from buying your favorite drink via its iPhone app, Starbucks will allow you to tip your barista with a new update called “Shake to Pay” feature. The coffee giant will roll out an updated mobile app on March 19th with digital tipping for the first time, along with improved navigation.
According to the report at Engadget:
After you pay, you’ll get a push notification encouraging you to drop between 50 cents and two bucks in the store’s virtual tip jar. Tips can be adjusted for up to two hours after you leave (in case that macchiato really makes your day), and every purchase is saved in the form of a digital receipt you can access later on.
Starbucks is maximizing the mobile platform because most of the customers use it when purchasing drinks. Currently, it has more than 10 million app users, and over 11% of transactions are done via the app. For the coffee giant, mobile is business.