Much has been said about Apple’s acquisition of Beats. The deal has yet to be finalized, and until then we can only speculate on what Apple’s plans are for Beats. Some say Apple is interested in Beats’ music streaming technology, not the hardware. Steve Jobs’ biographer, Walter Isaacson, has also made a guess, according to Dan Lyons of Billboard:
“Isaacson thinks the Apple-Beats deal is not about headphones or streaming music but rather is about video. He speculates that Cook wants Iovine to run Apple’s content business and help Apple launch the TV product that analysts have been gossiping about for years. The product has been held up because Apple can’t get all the content owners on board.”
Now that’s a new perspective right there. I honestly think Beats’ music streaming is what Apple wants, and not the audio equipment. But videos? I’m not sure. Then again, Isaacson once disclosed to Lyons that Steve wanted to buy Universal by Jimmy Iovine sometime in 2002. There’s no direct quote from Isaacson, but this bit of information gives us an idea since Iovine is Beats co-founder.
Isaacson may have been given access to Steve Jobs’ life, but remember that his opinions are still just that: opinions.