Apple is reportedly leaving behind its external advertising agency, Media Arts Lab, but it is not doing so without taking some of the agency’s employees with it. A report from Bloomberg says that sources close to the company have confirmed Apple has already hired two people from Media Arts Lab who will lead the new internal advertising department. During the Apple vs. Samsung patent dispute in April, emails surfaced showing that Apple was unhappy with its ad agency, so this move does make sense given the company’s frustration.
Emails between Apple marketing chief Phil Schiller and CEO Tim Cook even included statements like, “We may need to start a search for a new agency… are not getting what we need from them and haven’t been for a while.” Since the technology company has reportedly hired two of Media Lab’s employees, the company doesn’t seem to think that it can go at TV advertising alone without any help from people who have worked on Apple ads in the past.
Advertising is a big part of any company, but Apple spends far less than its competitors. In 2013, the company shelled out $1.1 billion, which is just a fraction of Samsung’s $14 billion. How the advertisements may change now that Apple is more hands-on with them has yet to be seen.
Via [The Verge]