WebMD is getting into the active health statistic collection business with Healthy Target, a new feature in its primary iOS application. Healthy Target will pull data from various fitness tracking devices like the Fitbit and then provide recommendations based upon that information. The feature will also act similarly to Apple’s own HealthKit app for iOS 8, since both collect and aggregate data in one place. Consumers will be given a general view of their fitness level, and WebMD will give physician-approved information based around the biometric data.
“Consumers will appreciate the ease of incorporating their biometric data into our Healthy Target program and the health insights and recommendations offered to help them sustain a healthier life,” said David Ziegler, Director of Product Management for WebMD. “With more than 40% of consumers using mobile devices to access health information, the time is right for a mobile app that can help translate data into life-improving insights.”
Unlike other health statistic aggregation applications, WebMD actually provides information that is similar to what a doctor would offer. Of course, the app does not replace a regular physician, but for daily health-related tips that are personalized, Healthy Target may be one of the best options available for iOS.