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Piper Jaffray: Apple working on augmented reality

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Virtual BoyNeither augmented reality nor virtual reality have taken off, but as is the case with the wearable market, Apple could help move those industries in the right direction. Gene Munster, an analyst with Piper Jaffray, says Apple already has a small R&D team in the augmented reality space and could eventually launch a fashionable AR product. Munster has cited sources in the virtual and augmented reality industry.

This interest that Apple has is long-term and it could be 10 years before any augmented reality device ready for consumers is released. Apple worked on devices like the iPhone for many years before a first version was available and it could take longer to make a consumer-ready AR product.

Augmented reality is similar to virtual reality in that a head-based device provides an overlay that enables interaction. However, AR is useful in the real-world since the overlay is minimal and helps people with their day-to-day life. Munster didn’t elaborate on the sort of AR product Apple is considering, but a pair of glasses or a transparent display may work.

The sources speaking with Munster stressed Apple’s focus on style with its AR product. Apple has long been a stylish company, but we are beginning to see a greater emphasis on fashion with the Apple Watch.

Via [Apple Insider]

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