According to Loop Rumors’ trusted sources, Apple is supposedly hard at work on a major software update for Apple TV. Said update is rumored to feature an option allowing users to make iTunes Store purchases directly from the Apple TV. Currently, a Mac (or PC) is required to purchase content, which is then streamed to the living room.
I see this happening really soon. Remember that the new iPod Touch runs Mac OS X, which is the same operating system that the Macs and Apple TV use. If they’ve already got all the underlying software to handle the iTunes WiFi Music store, then it shouldn’t be hard bringing it to the living room. Just one more reason to buy the Apple TV.
Read [Loop Rumors]