SWsoft renames itself Parallels, shows where they’re going

You see all those smiling faces? Well, at least everybody except the 4th guy from the left. Anyway, they are the Parallels Desktop SWsoft team. That’s right, they work for SWsoft, on a product known as Parallels Desktop. And of course they’re happy, because they have a major product hit on their hands. Parallels Desktop has been a huge hit with both consumers and enterprises, it was the first software that allowed you to run Windows and Mac OS X at the same time. Or any other OS for that matter. SWsoft decided that there was too much confusion in the names, so they changed their name to Parallels.

“On the branding front, Parallels is a well known brand and has a very strong corporate image, largely due to the fact that Parallels Desktop for Mac is so popular and has such a massive, fiercely loyal fan base,” Ben Rudolph, Parallels Director of Corporate Communications, told Macworld.

They also said that despite their name change, they will still stay committed to the Mac, and will show it in their upcoming release of Parallels Server, as well as continuing the development of Parallels Desktop.

Via [Macworld]