There’s nothing better than waking up to the Today Show where a bunch of non-geeks try to talk about technology that they know absolutely nothing about. Surprisingly, Apple has allowed the NBC Today Show to try out the new MacBook Airs. The overall consensus is that in the eyes of rich people, the MacBook Air looks good – really good. They rave about how thin and small it is, and then Meredith Viera licks the MacBook Air in an attempt to “claim what is hers”. However, the funniest part of the video is when Al Roker, the technology guy, informs everyone that they can have the SSD option for “a little more”.
Via [TUAW]
I doubt very much this was a matter of Apple 'allowing' this to air….I'm sure they paid to get the publicity. Their commercial is even played.
@Lapep – Yeah I wouldn't doubt that it was a part of the media buy. I mean how awkward was it when they all started fondling it on national TV!?
On the other hand, they did talk about some of the downsides of the Air… but conveniently spun them all into upsides!
Thanks for the comment, Lapep!