Apple lowers iPod Shuffle price, plans new model

Apple has recently cut the price of the one gig iPod Shuffle from $69 to $49 and also announced that a 2 gig model will be coming around later this month for only $69. At $49 the iPod Shuffle is the cheapest and smallest iPod ever, making it appealing to many more people. For about $50 this acts as a great USB storage device as well. “low-end MP3 players are starting to look like USB drives” – Yahoo News reported. This whole price cut is great for us as consumers and great for Apple as they will sell more iPods, but is this the end of life for the iPod Shuffle?

The Newsfactor Network speculates that this may be a reflection that the iPod is now a mature product and may no longer be selling at a high cost. Apple has always seen competition in the MP3 market with other companies attempting to steal its market share. None have succeeded, but this price drop shows that Apple is ready to fight for its spot in the MP3 player market, and likely succeed.

Via [Yahoo News]