iTunes SD Movie rental targets missed
by at April 17, 2008 2:29 pm
Sections: Apple Business, Apple News, Apple Online and Retail Store, Conferences, iPod, iTunes, iTunes Movie/TV Rentals and Purchases, Macworld
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When announcing iTunes Movie Rentals, Steve Jobs said to expect 100 High Definition, 5.1 Surround Sound titles available for rent by February. Although Apple has made this goal, they are really short in their goal of 1,000 standard definition titles. 396 short, to be exact. Although there are 197 HD titles, of which exactly 100 are 5.1 Surround Sound, there are a relatively meager 604 SD titles. Also of note is the fact that only six (yes, only six) titles have been added to the content library since March.
This may seem very un-Apple to set a seemingly attainable goal and miss by a mile, but they managed to do so. If Apple ever wants to be a substantial competitor for Amazon’s Unboxed or Netflix’ Instant Watch, both of which have thousands of titles (it is still pretty foggy on whether or not Apple is really actually trying to compete with those two companies).
Via [iLounge]
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