“Pick of the Week,” a new program from Apple and Starbucks, will consist of Pick of the Week cards stocked at more that 7,000 Starbucks locations that give customers a chance to discover new music and video. Simply grab the card while getting your coffee, then fire up iTunes and redeem the song or video of the week. The first song being featured is Counting Crow’s “Washington Square,” but don’t feel rushed because Apple says customers will have 60 days to redeem the song from the date it is available. The companies expect this new program to drive more than 1.5 million downloads every week.
This is the another big announcement coming from these two companies since October 2006, where the iTunes Wifi Music Store was launched that allows users to easily find songs they hear at Starbucks. Apple and Starbucks seem to really be enjoying their partnership with each other, so it will be interesting to see what else comes from their relationship.