ITV PLC, the U.K.’s largest free-to-air commercial broadcaster according to sales, announced on Tuesday that a selection of its programming is now available to buy or download from Apple’s U.K. iTunes store. The shows offered cost from £1.89 an episode and may be bought as a complete series, ITV said. The programs offered include Lewis and Cold Feet, Brideshead Revisited, and Captain Scarlet. Additional programming will become available in the UK iTunes store throughout the year.
ITV’s managing director of global content, Dawn Airey, said that the partnership with Apple shows that ITV is delivering on its strategy of making content available on multiple platforms. Airey, who was hired from British Sky Broadcasting Group PLC last May, is in charge of doubling sales of ITV programs and intellectual property to the international market by 2012. ITV’s global content division brings together all of ITV’s U.K. and international production and distribution businesses.
ITV’s broadband service has delivered 38 million videos since August of last year, according to ITV, and it also signed a partnership with online community Bebo to deliver premium ITV content to its 40 million users worldwide.