iTunes UK offers up movies for rent, sale
by at June 4, 2008 8:11 am
Sections: Apple TV, iPod, iTunes, iTunes Movie/TV Rentals and Purchases
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Apple is treating UK iTunes customers with the availability of movies in the iTunes store. The iTunes movie collection features premier titles from major studios including 20th Century Fox, Walt Disney Studios, Paramount Pictures, Warner Bros, MGM, Sony Pictures and Lionsgate UK. Apple said that more than 700 films are now available for rent or purchase at the UK iTunes store. Even sweeter is the fact the iTunes users can download movie titles on the same day their DVD version is released.
With iTunes movie rentals now available, UK fans can start watching movies as soon as their iTunes setup starts downloading the movies they just rented. Customers will have 30 days to start watching the rental. Once the movie has been started, consumers have 48 hours to finish it. If there are some time left, they can watch it repeatedly until the 48 hour time limit expires.
To kickstart the iTunes movie rentals and sales, recent movie hits such as Hitman, I Am Legend, National Treasure 2 and Into the Wild were just released by iTunes. Movies for sale cost around $13 for library title purchases and $21 for new releases. Movie rentals would burn customers some $5 for library title rentals and $6.8 for new releases.
Via [Apple Press Release] Product [iTunes]
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