Interesting information on how Apple selects songs for their ads

If you remember the iPod touch ad that touted this musical device as being the “funnest iPod ever,” then you remember the song “Around The Bend” from Mette Lindberg and beatmaker Lars Iversen. Although one would expect there is a group of people over at Apple that pick the songs for the ads, or maybe even the marketing team itself, it may actually be Steve Jobs himself (which may not surprise some most people).

So, here’s the story. Apparently, these Danish singers work with a company here in America known as Synch. After contacting Apple, this company was lucky enough to get a meeting with Jobs himself where he simply said, “This is it, this is the new track for the iPod touch.” And voila, as simple as that, you have your ad song.

It is pretty interesting how much power Steve Jobs has when it comes to simply choosing a song, especially considering the fact that the artists were told, “You guys are going to be in this ad, and you have to be happy and smile about that.” Holding off their own product for the launch of another seems pretty demanding of Apple, but I’m going to venture a guess and say that it was well worth it in sales for the song. Although this band didn’t have any say in the editing of their song and 30 second clip, it turned out very nice. Steve sure does have an ear for music.

Via [SongFacts]