Are we going to see a sub-notebook in January? I don’t think so. There are rumors on the internet that Steve is going to announce some kind of “netbook” or “sub-notebook,” however, you wish to refer to it. The device would have the same functionality as the MacBook Air, with a lot less processing power and storage. The current Apple line up of computers includes the MacBook (from $999), the MacBook Air (from $1,799), and the MacBook Pro (from $1,999).
Steve stated on Apple’s most recent earnings call, a call which he normally lets CFO Peter Oppenheimer take care of, that Apple cannot make a laptop for $500 that is not a piece of crap. I would have to agree with Steve on this one. A $500 Apple device would not only undercut MacBook sales, but it would have to be so stripped down and bring something unique to the market of the “netbook” to be successful at all.
I think if Apple is going to enter this niche market, they will have to come up with something that dazzles people in order to be successful because there are quite a few “netbooks” out there right now. I’m thinking maybe a completely touch based interface? Maybe a 3-D desktop environment? Maybe Apple is going to make me look like a fool and announce the best device in the history of electronics, and maybe it will be a $499 iBook. What do you think?