By now, you’re probably well aware of what I think about the Microsoft laptop hunter ad campaign. The first one was decent, but the second was absolute trash. It’s nice to see that Microsoft is finally fighting back in the ad wars that Apple has initiated, but I think they can come up with something better. Apparently, so does Apple PR person Bill Evans. When Business Week asked him what he though about the ads, he responded:
A PC is no bargain when it doesn’t do what you want… The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.
Ouch. You have to agree with him on that one. Although Microsoft was trying to use the “cool” factor against Apple, I believe it just further proved that the “cool” factor may actually be important when it comes to purchasing a Mac over a PC. Furthermore, the last sentence in that quote couldn’t have summed it up any better. Sure, Macs may cost more than PCs, but that is because they have a great design, and more importantly, amazing software.
The other thing that Apple and Microsoft can agree on is that Microsoft owns the global market.
Apple and Microsoft should never have been compared to each other, it's unfair to compare both of them. They are both in a different path, Microsoft caters to everyone, and Mac's are for only people who are in need of a better, "cooler" computer. Consider Mac's as just an upgrade.
Microsoft owns the phrase, "best for the buck" and guess what so does Apple but the only question is can everyone afford a Mac?
Mac's are the better computer, only because it's expensive, and top of the line, but sadly it's not for everyone, if Microsoft wanted to truly compete with Apple, they could just simply do what Apple do, be expensive, use top of the line innovations but Microsoft wisely chose to be richer, bigger, and more famous and that's because it's simply affordable.
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