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Apple “dominates” in customer satisfaction

Sections: Apple Business, Desktop Macs, Laptops, Macintosh/Apple Hardware

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Happy Apple CustomerMacworld has reported on a Forrester computer manufacturer customer satisfaction survey released Friday in which, “Apple not only topped the list, it blew away the competition.” The ratings were based on usefulness, ease of use and enjoyability, for all three of which I’d give Apple high marks. So, does that make me a fanboy or a satisfied customer? I guess it depends upon whom you ask. And whereas I’m not at all surprised Apple rated so highly, I am surprised by who brought up the rear: Dell.

Apple’s overall customer satisfaction rating was at 80 percent, 14 points above the closest competitor, Gateway, who came in at 66 percent. HP and Compaq were pretty close with a 64 percent and 63 percent customer satisfaction rating, respectively.

Dell brought up the rear with a satisfaction rating of 58 percent.

The data was compiled by Forrester from more than 4,500 consumer surveys. Macworld didn’t report on whether all Apple products were taken into consideration, or just the Macintosh. One would assume it’s the latter, or else public response to the new iPod shuffle would’ve brought that down a bit.

Read [Forrester] Via [MacWorld]

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One Comment

  1. I recently took my Macbook in for repair and when it was returned to me there was a 1/2 inch long, black hair protruding from the side of the screen! The tech’s hair is embedded in the side of my computer so much so that I can’t even pull it out. Not to mention, Apple charged me $800 for this repair and the hair isn’t the only thing I’m dissatisfied with. My wireless is horrible. The connection fades in and out constantly, even if I stay in that same place. Needless to say, I’m not thrilled about anything Apple has done to “fix” my computer. Can I upload a picture to this post? b/c i wish you all could see this hair thing. It’s the most disgusting sight ever. I thought one of Apple’s main selling points was aesthetic value…not in my case. I’m starting to think that Apple is over-rated and over-priced. Here’s my scenario, $2,500 later, I have a wireless-incapable, white box with a long black chin hair.

    Laura W.

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