Apple shoots footage for a new ad with mystery product

Word—according to Sierra Sun—has it that Apple shot footage for an advertisement on Tuesday afternoon at Jax on the Tracks in Truckee, CA. This is a rare act on Apple’s part, considering most of their ads are shot in studio.

“Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd,” said Bud Haley, owner of Jax on the Tracks.

So, the 1940′s styled diner supposedly fits into that awesome world that follows around all 20-something-year-olds like myself. The interesting part about this is that security was high, and no one really knows what product was featured in this ad. Does anyone else smell an Apple tablet?

If you happen to live near Truckee, CA perhaps you might enjoy stopping at Jax on the Tracks and be cool like all of us 20-somethings. Here’s a link to their splendid site for your good self. I wouldn’t recommend playing Jax on the railroad tracks though.