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We reported this week that Apple has stepped into the AT&T vs. Verizon match which has been going on for the past few weeks now. Two new iPhone ads ambiguously (but clearly) take shots at Verizon while advertising AT&T’s unique features, such as the ability to handle voice and data connections simultaneously on AT&T’s 3G network—something that Verizon is incapable of and that AT&T has been using against the company in their own set of attack ads.
This is all particularly interesting, as rumors have been circulating for a couple of years now of a Verizon network iPhone. For now, at least, it seems Apple and AT&T are at least functional tag team partners, whereas no one has charged down the aisle in Verizon’s defense.
If you didn’t already know, AT&T filed a lawsuit against Verizon earlier this month over what the company calls “blatantly false and misleading” advertising messages from Verizon, although Verizon quickly countered, noting that “the truth hurts.” A federal judge has ruled in Verizon’s favor for now, denying AT&T’s request for a temporary restraining order which would have prevented Verizon’s attack ads from being shown. The full case will proceed in court starting on December 16th.
No word on whether it’ll be broadcast live on PPV.
We reported this week that Apple has stepped into the AT&T vs. Verizon match which has been going on for the past few weeks now. Two new iPhone ads ambiguously (but clearly) take shots at Verizon while advertising AT&T’s unique features, such as the ability to handle voice and data connections simultaneously on AT&T’s 3G network—something that Verizon is incapable of and that AT&T has been using against the company in their own set of attack ads.
This is all particularly interesting, as rumors have been circulating for a couple of years now of a Verizon network iPhone. For now, at least, it seems Apple and AT&T are at least functional tag team partners, whereas no one has charged down the aisle in Verizon’s defense.
If you didn’t already know, AT&T filed a lawsuit against Verizon earlier this month over what the company calls “blatantly false and misleading” advertising messages from Verizon, although Verizon quickly countered, noting that “the truth hurts.” A federal judge has ruled in Verizon’s favor for now, denying AT&T’s request for a temporary restraining order which would have prevented Verizon’s attack ads from being shown. The full case will proceed in court starting on December 16th.
No word on whether it’ll be broadcast live on PPV.
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